Dehoney Financial Group and Arbutus Financial Services Join Forces as Waypoint Benefits & Financial Services

Toronto, ON, November 4, 2024 – Navacord Corp., Canada’s third-largest insurance brokerage, is pleased to announce that two of its prominent partners in Western Canada, Dehoney Financial Group (DFG) and Arbutus Financial Services (AFS), have joined forces as Waypoint Benefits & Financial Services, effective immediately.

“We recognized the next important step in our respective evolutions was to join forces. Our teams were already collaborating on client-based projects and witnessing the benefits of offering an expanded team of dedicated specialists and complementary solutions. By coming together, we provide our valued clients with unparalleled advice and risk management services,” said Erin Gunn, President of Waypoint Benefits & Financial Services (formerly President of DFG).

“Our firms share the same values and client-first approach that leads to the highest level of professional service and personalized, trusted advice,” said Neil Menzies, Vice President, Financial Services, at Waypoint Benefits & Financial Services (formerly President of AFS). “Aligning this new partnership under the Waypoint brand enables us to achieve our goals, while providing the best opportunities and outcomes for the future of our employees, clients, partners, and the communities we serve.”

The combined Waypoint organizations are backed by extensive national strength, infrastructure, and capital.  With 800+ employees and over $1 billion Assets under Management, the Waypoint brand, including Waypoint Insurance and Waypoint Benefits & Financial Services, is the largest Navacord Broker Partner in Canada.

“We are excited to have these proudly local, highly regarded, Navacord partners unite and strengthen the Waypoint brand,” said Tony Hayes, CEO, Waypoint Insurance. “Their generational growth, entrepreneurial spirit, and exceptional track record with client satisfaction aligns with our core values, and we look forward to expanding our services together in Western Canada.”

About Waypoint Benefits & Financial Services

Waypoint Benefits & Financial Services (WBFS), a Navacord Corp. partner, is a leading provider of group benefits and retirement consulting, third party administration (TPA), wealth management, personal and corporate insurance, and financial and estate planning. With a history tracing back over four decades, Waypoint Benefits & Financial Services believes that truly understanding our clients’ needs must come before offering our expertise and tailored solutions. We proudly operate across British Columbia, including Vancouver, West Vancouver, Nanaimo, Victoria, Smithers, and Courtenay, with an additional team in Alberta. By combining local expertise with the national strength of Navacord, Waypoint Benefits & Financial Services delivers innovative, customized insurance and financial solutions for individuals and businesses, all with a commitment to exceptional service.